NOTice

THIS PAGE REFERENCES EXPERIMENTAL SPEC, POSTED FOR REVIEW AND FEEDBACK.

Please send us your comments and questions.

Current (hot off the presses) drafts of existing specs can be found at: www.movielabs.com/md/hot.html


Promotions

Common Promotions is a specification that allows Studios to express promotions to Retailers. The goal is to give marketing the opportunity to engage consumers in a manner never before possible. Currently, only simple promotions are possible because they are largely driven manually. This system facilitates automation.


Product Definition

The Product Definition specification provides marketing department (shows as Studio Distribution) the means to define the composition of a product offering. In it's simplest form it specifies which video cut and which audio and subtitle tracks are required. Inf a full form, it can also specify trailers and bonus material. This is a precursor to Media Manfiest Core (MMC) and Cross-Platform Extras (CPE). This specification was designed with Interoperable Master Format (IMF).