Next-generation platforms & experiences
MovieLabs is a key resource helping the industry define next generation consumer experiences and build the technology platforms that deliver them.
Ultra HD & HDR (High Dynamic Range)
In 2013, MovieLabs led a cross-industry initiative to add High Dynamic Range and full color gamut to the Ultra HD/4K roadmap. The ask to the industry was captured in high-level specifications which defined the key features that the MovieLabs member studios wanted in the next generation of video formats. This served as the basis for new standards and individual studio requirements for the distribution and protection of HDR and UltraHD content.
Digital Extras—Cross-Platform Extras (CPE) & Interactivity
Our Cross-Platform Extras (CPE) specifications enable the standardized delivery of digital extras that enhance the user experience. We provide the Cross-Platform Extras Manifest (CPE-Manifest) specification as a means to communicate a user experience that includes main titles, bonus video, image galleries and other media. MovieLabs also provides best practices and tools for implementation of user experiences on devices and browsers, including Cross-Platform Extras HTML (CPE-HTML), which defines an API that supports HTML-based interactive user experience that can be executed across retailers.
MovieLabs has been a longtime advocate of providing consumers with easier cross-platform access to content and has assisted studios with the development of the UltraViolet and Disney Movies Anywhere platforms.
Automated digital workflows & supply chain efficiency
MovieLabs focuses substantial effort on improving the competitiveness of digital distribution as a key component to the future success of the industry. We drive new technologies and standards that enable automation, lower costs, increase efficiency, and make it easier for consumers to purchase new and better experiences from studios and their distribution partners.
MovieLabs Digital Distribution Framework
To provide guidance to technologists in Hollywood and across the distribution landscape, the MovieLabs Digital Distribution Framework identifies and recommends a package of digital automation technologies for supply chain adoption. The recommended standards cover:
- Identification of content using the Entertainment ID Registry (EIDR)
- Delivery of availability metadata using EMA Avails
- Delivery of digital extras using CPE-Manifest
- Precise transaction reporting using EIDR roundtrips and the DEG Digital Sales Reporting Specification
MovieLabs aggregated ratings information from ratings bodies around the world and created a centralized web resource for reference by content publishers and distributors, allowing automated retrieval of the most current ratings information to support metadata standardization across distribution work flows.
Enhanced Content Security Framework (ECP)
The proliferation of diverse devices and the advent of OTT have complicated the deployment of content protection. To give the industry a common target for implementing content protection for Ultra HD, MovieLabs developed with its members the MovieLabs Specification for Enhanced Content Protection (ECP). The specification includes best practices for digital rights management, platforms, and end-to-end systems. It covers a range of practices around cryptography, device binding, software diversity, title diversity, revocation & renewal, output & link protection, secure media pipeline, secure computation environment, hardware root of trust, watermarking, playback control, and certification.
To encourage the development and refinement of fingerprinting technology, MovieLabs developed an extensive testing suite for audio and video fingerprinting systems. We also developed Content Recognition Rules (CRR) as a means to describe rules for matching content online, together with actions that may be taken on that content. Finally, MovieLabs published a Content Recognition Metadata specification to help standardize the descriptive metadata exchanged between studios and content recognition technology providers.
Automated Content Notification System (ACNS)
To increase efficiency and reduce the costs of responding to copyright notices, MovieLabs created ACNS, an open-source specification for automation of notice handling.
Since its founding, MovieLabs has maintained a core expertise in the understanding and analysis of online piracy and the technologies available to protect online content. Today we deliver the industry’s best research platform for aggregation and analysis of data on unauthorized consumption of movies and TV globally. We serve as a key source for data on online piracy as well as a key evaluator of new technological efforts to combat it.
Data is becoming more and more crucial to understanding the consumer worldwide. MovieLabs analyzes piracy consumption and delivers accurate worldwide demand data for every movie and TV show over the last 4 years.
Standardizing the Flow of Consumption Data
MovieLabs is working to standardize the flow of consumption data among studios, retailers, and service providers in order to drive more automated and effective engagement with consumers around movies & TV.