MovieLabs Launches 2030 Showcase Program to Help Advance Strategic Growth in the M&E Industry
San Francisco, June 29, 2022 - MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has launched the 2030 Showcase Program to recognize organizations in the Media & Entertainment industry that are applying emerging cloud and...
PSST…I have to tell you something
Clear communication is critical to the content creation process. And while today’s productions somehow manage to compensate for inefficient communication mechanisms, there is a growing and urgent need to streamline the way we communicate and exchange information as we...
A Vision through the Clouds of Palm Springs at the HPA Tech Retreat 2022
In the last week of February, entertainment technology luminaries from across the world gathered at the Hollywood Post Alliance’s Tech Retreat. Rubbing their eyes as they adjusted to the bright Palm Springs sunshine after two years of working-from-home in...
MovieLabs Urgent Memo to the C-Suite
We published our 2030 Vision white paper “The Evolution of Media Creation” with its goal being, “to empower storytellers to tell more amazing stories while delivering at a speed and efficiency not possible today.” In that paper, we described 10 principles as key...
Through the Looking Glass
Some Background In our July 2021 blog, “Cloud.Work.Flow” we listed several gaps which will need to be closed to enable the 2030 Vision for Software-Defined Workflows that span multiple cloud infrastructures – which is the way we expect all workflows to ultimately run....
January 2022 Refresh for MovieLabs Visual Language and Ontology for Media Creation
Visual Language for Media Creation (v1.1) We’ve added a new shape for generic “things” that are sometimes required in documents but fall outside of the formal shapes like Tasks, Participants, Assets, and Infrastructure. We’ve also added 36 new original icons including...
Visual Language for Media Creation Video
MovieLabs launch of Ontology for Media Creation
CLOUD. WORK. FLOWS
MovieLabs has been busy in the last few months assessing cloud infrastructures (which in our definition includes private, hybrid and hyperscale service providers) and systems for their ability to support modern media workflows. Our review has been a broad assessment...
The Problem with Current Production Workflows
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The 10 Principles of the 2030 Vision
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Software Defined Workflows explained
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Securing creative workflows in the cloud
The video is a good precursor for the paper and is especially relevant for technologists from: – Movie studios, TV networks, broadcasters and OTT streamers – Production companies – Cloud service providers and other infrastructure companies – Application and creative...
See you at HPA 2021
The Hollywood Professional Association’s annual Tech Retreat has, over its many years, become a mecca for those seeking to understand the future of media and entertainment technology and the vision of its most important thought leaders. “See you at HPA”...
How to Secure the Cloud as a Universal Production Resource?
In the MovieLabs white paper The Evolution of Media Creation, we outlined a vision for implementing true cloud-native production workflows. In that vision media production moves outside of the security perimeters that protect individual facilities such as...
Leon Silverman – Joining MovieLabs
The challenge of being a visionary is that your vision is apparent to you and by definition, not always apparent to others. After all, the very essence of being visionary is that you can literally see a future that others may not. Now, I am not saying that I am...
Distributing Workflows through the Clouds
What’s in a cloud? For simplicity, the technology world tends to describe “the cloud” as if it were a single amorphous mass, which of course it is not. The cloud really consists of interconnected private data centers, co-location providers, and hyperscale cloud...
Is the Cloud Ready to Support Millions of Remote Creative Workers?
The Movielabs 2030 Vision for the future of production technology includes the principle that media will be stored in the cloud and applications will come to the media (not the other way around). That principle anticipates that many creative applications will be...
The 2030 Vision is Ready for the Cloud. Is the Cloud Ready for the 2030 Vision?
2020 has been a crazy year. COVID has thrown so much into doubt. We’ve even heard from some in the industry that the MovieLabs 2030 Vision “is already here” and that companies are now operating “in the cloud” because of COVID. Apparently, 2020 is the new 2030? Well, I...
Our New 2030 Vision Paper on Software-Defined Workflows
We are pleased to announce publication of our new white paper: The Evolution of Production Workflows - Empowering Creative Processes with Software-Defined Workflows. This paper is the third in our series on the evolution of media creation. The first set out the broad...
Managing File Naming Chaos
In this post, I’m going to explain how we have addressed the problem in VFX, and how we plan to expand our solution to other areas of the workflow. Earlier this year MovieLabs partnered with the Entertainment Technology Center at USC (ETC) with the idea of developing...
Introducing the MovieLabs 2030 Vision Blog
My name is Richard Berger, the CEO of MovieLabs, and I’m writing to you using our new ‘blog warp’ technology from the year 2030. Here at the lab we’ve been working with our member studios to advance the future of media creation, and I’d like to share with you what...