Automated digital workflows & supply chain efficiency
MovieLabs focuses substantial effort on improving the competitiveness of digital distribution by driving new technologies and standards that enable automation between studios and distribution partners, lower costs, increase efficiency, and improve the consumer experience. Whether it’s SVOD, TVOD, D2C, AVOD, IFE or any other business model, these technologies help studios and partners deliver a wide range of content to consumers.
MovieLabs Digital Distribution Framework
For automation of digital workflows and supply chain efficiency, MovieLabs has created a suite of compatible standards and specifications. They cover core aspects of online distribution, including identification, metadata, avails, asset delivery, and reporting. Developed and delivered through industry collaboration, these standards and technologies enable automation, cost reduction, and improved consumer experiences across the industry. Collectively, we call these the MovieLabs Digital Distribution Framework (MDDF)
MDDF is based on a cohesive set of specifications that support business models and promote efficiency across interrelated entertainment workflows. The recommended standards and specifications cover:
A standardized, non-confidential talent identifier would improve the creation and management of data on the key contributors to the creative assets of our industry. MovieLabs has published a white paper that discusses the need for such an identifier, lays out use cases, summarizes key requirements, and recommends a path to implementation.
MovieLabs aggregated ratings information from ratings bodies around the world and created a centralized web resource for reference by content publishers and distributors, allowing automated retrieval of the most current ratings information to support metadata standardization across distribution work flows.
Formats & distribution
MovieLabs is a key resource helping the industry define next generation consumer experiences and build the technology platforms that deliver them.
Ultra HD & HDR (High Dynamic Range)
In 2013, MovieLabs led a cross-industry initiative to add High Dynamic Range and full color gamut to the Ultra HD/4K roadmap. The ask to the industry was captured in high-level specifications which defined the key features that the MovieLabs member studios wanted in the next generation of video formats. This served as the basis for new standards and individual studio requirements for the distribution and protection of HDR and UltraHD content. MovieLabs continues to work on best practices for these technologies to enable their successful deployment to the consumer.
Digital Extras—Cross-Platform Extras (CPE) & Interactivity
Our Cross-Platform Extras (CPE) specifications enable the standardized delivery of digital extras that enhance the user experience. We provide the Cross-Platform Extras Manifest (CPE-Manifest) specification as a means to communicate a user experience that includes main titles, bonus video, image galleries and other media. MovieLabs also provides best practices and tools for implementation of user experiences on devices and browsers, including Cross-Platform Extras HTML (CPE-HTML), which defines an API that supports HTML-based interactive user experience that can be executed across retailers.
MovieLabs has been a longtime advocate of providing consumers with easier cross-platform access to content and has assisted studios with the development of the Movies Anywhere platforms.
Enhanced Content Security Framework (ECP)
The proliferation of diverse devices and the advent of OTT have complicated the deployment of content protection. To give the industry a common target for implementing content protection for Ultra HD, MovieLabs developed with its members the MovieLabs Specification for Enhanced Content Protection (ECP). The specification includes best practices for digital rights management, platforms, and end-to-end systems. It covers a range of practices around cryptography, device binding, software diversity, title diversity, revocation & renewal, output & link protection, secure media pipeline, secure computation environment, hardware root of trust, watermarking, playback control, and certification.
To encourage the development and refinement of fingerprinting technology, MovieLabs developed an extensive testing suite for audio and video fingerprinting systems. We also developed Content Recognition Rules (CRR) as a means to describe rules for matching content online, together with actions that may be taken on that content. Finally, MovieLabs published a Content Recognition Metadata specification to help standardize the descriptive metadata exchanged between studios and content recognition technology providers.
Automated Content Notification System (ACNS)
To increase efficiency and reduce the costs of responding to copyright notices, MovieLabs created ACNS, an open-source specification for automation of notice handling.
Creative Works Ontology for Media CreationTo enable the development of more interoperable data systems and drive adoption of core data infrastructure, MovieLabs has published a Creative Works Ontology that provides a machine-to-machine framework for automating connections between the disparate data systems that populate the film and television world.
[Note: The Creative Works Ontology is in the process of being updated. In September 2021, portions of it were incorporated into a new version connected with the MovieLabs Ontology for Media Creation (OMC), which is documented at https://mc.movielabs.com. Our plan is to migrate all of the 2018 Creative Works Ontology into this new framework of connected ontologies.]