Distribution Technology
Digital Distribution Supply Chain
MovieLabs focuses substantial effort on improving the competitiveness of digital distribution as a key component to the future success of the industry. We drive new technologies and standards that make digital distribution more efficient and profitable by enabling automation, lowering costs, and making it easier for consumers to purchase new and better experiences from studios and their distribution partners.
Content Protection
MovieLabs consults with security experts and publishes guidelines and recommendations for protection of the creative investments of the film industry. We work to identify and understand new threats and drive content protection requirements into the industry to stay ahead of the curve on piracy.
Evolving Video Formats
MovieLabs is a key resource helping the industry define next generation consumer experiences and build the technology platforms that deliver them. We help develop new formats such as Ultra HD and HDR, new ways of delivering Digital Extras to consumers, and new capabilities for consumers such as consumer lockers.
Distribution Specs
We drive new technologies and standards that make digital content distribution more efficient, including the MovieLabs Digital Distribution Framework.
MovieLabs Digital Distribution Framework (MDDF)
For automation of digital workflows and supply chain efficiency, MovieLabs recommends adoption of a suite of compatible standards and specifications. They cover core aspects of online distribution, including identification, metadata, avails, asset delivery, and reporting. Developed and delivered through industry collaboration, these standards and technologies enable automation, cost reduction, and improved consumer experiences across the industry. Collectively, we call these the MovieLabs Digital Distribution Framework.
Content Protection (ECP)
Since its original publication in 2013, the Enhanced Content Protection Specification has been widely implemented by industry partners.
Ultra HD and HDR
Advocating the adoption of new technologies in the service of storytelling is an important part of MovieLabs mission. In 2013, MovieLabs published a studio position that high-dynamic range (HDR) and a larger color volume was essential to the roll out of Ultra HD.