Kantar Media Audio Watermarking Technology Selected for Next Step in SMPTE Standardization To Bind IDs to Media Assets

Posted on February 22, 2017

MovieLabs’ Kip Welch discusses the EIDR unique identifier standard and its use in audience measurement with beet.tv following the selection of Kantar Media’s audio watermarking technology for standardization by the SMPTE Open ID Working Group. (http://eidr.org/kantar-media-audio-watermarking-technology-smpte/) February 22, 2017 – beet.tv