SMPTE Hollywood Section to Host Virtual Panel Exploring “MovieLabs 2030” 

Posted on January 16, 2021
On January 28th, SMPTE Hollywood will host senior technology executives from MovieLabs, Sony Pictures and Universal Pictures in a virtual panel discussion on their shared vision for the future of the film and television industry.

On January 28th, SMPTE Hollywood will host senior technology executives from MovieLabs, Sony Pictures and Universal Pictures in a virtual panel discussion on their shared vision for the future of the film and television industry.

A nonprofit technology research lab working jointly with its member studios, MovieLabs projects a bold vision for entertainment media production over the coming decade under the theme “MovieLabs 2030.” It foresees sweeping changes in workflow, technology and processes based on a new cloud foundation, controlled security and access, and software-defined workflows. 

At SMPTE Hollywood’s virtual meeting, MovieLabs CTO Jim Helman, Sony Pictures’ Vice President of Post Production, Technology Development Daniel De La Rosa, and Universal Pictures Vice President of Creative Technologies Annie Chang will discuss this vision for the future, how it will come about, and its impact on production and post production. They will also describe how COVID-19 has led to the accelerated adoption of some MovieLabs 2030 concepts. Greg Ciaccio, ASC Motion Imaging Technology Council Workflow Chair, will moderate.

The event will be hosted on Zoom and is scheduled for Thursday, January 28th at 7:00pm PST. The panel discussion will be followed by a question and answer session. It is free and open to all.


Jim Helman, CTO, MovieLabs, leads a range of projects focused on production technology and content security. In behalf of MovieLabs and its member studios, he has spearheaded initiatives to establish worldwide standards for high dynamic range video and the development of the Entertainment Identifier Registry (EIDR). He has an extensive background in software architecture, engineering and real-time 3D graphics. Helman holds Ph.D. and M.S. degrees in Applied Physics from Stanford University and a B.A. in Physics and Math from Washington University.

 Daniel De La Rosa is Vice President of Post Production for Sony Pictures Entertainment’s (SPE) Technology Development team. His current role encompasses technology and innovation strategy focused on film production including advances in virtual production, next-generation cloud-based production tools & workflows, post-production technologies, HDR color pipelines, AI & machine learning, and virtual reality and other immersive storytelling technologies. Prior to SPE, De La Rosa worked briefly at Universal Studios in a similar capacity and at Walt Disney Studios.  He is a recipient of a Television Academy Daytime Emmy Award and Advanced Imaging Society Lumiere Award.

 Annie Chang, Vice President of Creative Technologies for Universal Pictures, is responsible for developing strategies and designing innovative next-generation workflows across film and emerging immersive media experiences.  Prior to joining Universal Pictures, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios.  Chang is the AMPAS ACES Project Chair and Co-Chair of the AMPAS SciTech Council.  She has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE.  She is an SMPTE Fellow and is a recipient of the SMPTE Workflow Systems Medal Award, Advanced Imaging Society’s Distinguished Leadership award and StudioDaily’s 2018 Exceptional Women in Production and Post.  In 2020, The Hollywood Reporter named Chang on their list of top “Hollywood Innovators.”


 Greg Ciaccio, creative technologist, has served in executive operational roles with Technicolor, Deluxe, Sim & Ascent.  Ciaccio is also on the SMPTE Hollywood Board of Managers and Chair of the ASC Motion Imaging Technology Council’s Workflow Committee which includes the ACES, Advanced Data Management and Cloud Architecture Subcommittees.

What: SMPTE Hollywood January Virtual Meeting: “MovieLabs 2030”

When: January 28, 2021, 7:00 p.m. PDT


About the SMPTE® Hollywood Section

The Hollywood Section of SMPTE® was initially organized as the West Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than 1,200 SMPTE Members with a common interest in motion-imaging technology in the Greater Los Angeles area. The Hollywood Section offers free meetings monthly that are open to SMPTE Members and non-members alike. Information about meetings is posted on the Section website at


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