MovieLabs 2030 Vision for Media Creation

Production Technology

The 2030 Vision

A bold 10-year vision for the adoption of new technologies to aid in content production, post and VFX

The 2030 Vision Initiative

In the Summer of 2019 MovieLabs, on behalf of its member studios, published a whitepaper called “The Evolution of Media Creation” which laid out a bold 10-year vision for the adoption of new technologies to aid in content production, post and VFX. The paper, often referred to as the ‘2030 Vision’ has now been broadly adopted by many partner companies and is accepted as the industry ‘north star’ for guiding production technologies towards a shared goal.​

The original Evolution of Media Creation paper, available as a free download, lays out 10 Principles for a more efficient media pipeline using cloud infrastructure, zero trust security and software-defined workflows. The Principles act not just as a destination, but also a roadmap for how to get there. This roadmap drives the work of MovieLabs and those of our studios and external partners as we work together as an industry to bring the promise of the 2030 Vision forward. ​

Although the 2030 Vision is a technology roadmap it’s primary focus is in empowering the creative – to be able to achieve more – to be more efficient (replacing repetitive and menial tasks so they can focus on creative tasks), flexible (so workflows can change and adapt to new situations and technologies) and faster (so there’s more of the most precious resource – time).

In August 2023, MovieLabs added a new paper to the “2030 Series” titled “Interoperability in Media Creation” setting out a transformative vision for the future of media production workflows as software and cloud infrastructure play a larger role in supporting creative work.  

The white paper focuses on interoperability and how it is a critical enabler for the 2030 Vision, emphasizing its increasingly pivotal role in shaping media production. Implementation of the interoperability principles in the paper can enable production teams to seamlessly integrate diverse software tools, services, and infrastructure. By achieving robust interoperability, studios and production teams can select and integrate the tools, vendors, and infrastructure that best align with each production’s unique needs, reducing the need for custom engineering and integration efforts.

We’re proud to be collaborating across the industry to envision new technological paradigms for our filmmakers so we can efficiently deliver worldwide audiences compelling entertainment

Michael Wise

SVP and Chief Technology Officer, Universal Pictures

Watch the “10 Principles Behind the 2030 Vision” Video explainer for a quick introduction 

2030 Vision Blog

Visit our 2030 Vision Blog for latest in Production Technology.

2030 Vision White Papers

Get your copy of The 2030 Vision, The Evolution of Media Creation and others in the series.

Follow us on Social Media

Follow us to see how we’re taking the 10 Principles into practice with regular news, blogs and case studies.

Other Papers in the MovieLabs 2030 Series

MovieLabs 2030 Vision Series: Urgent Memo to the C-Suite

Urgent Memo to the C-Suite

Investing in Production Technology and Cloud Centricity is No Longer an Option – It is Table Stakes

MovieLabs 2030 Vision Series: The Evolution of Production Security

The Evolution of Production Security

A new cloud centric approach to security based on modern data architectures and software systems

MovieLabs 2030 Vision Series: The Evolution of Production Workflows

Software-Defined Workflows

The roadmap to build new pipelines and workflows and required industry components

Specs & Resources

Over a 10-year time horizon, many things in our fast-changing world will evolve … but one thing will be certain: audiences will still enjoy stories well told with technology that stimulates the senses and creates magic.

MovieLabs 2030 Vision