BENEFITS

Content owners will have the ability to manage more projects simultaneously with more predictability across production back ends. They could see a movie before it is even made and make critical decisions about budgets, marketing and even the viability of a title from early renderings of the content. Transmedia content experiences for big franchises can be developed simultaneously with assets shared and reused from cloud storage and an active library for all legacy content always available and retrievable.

Every participant in the ecosystem benefits by being clearly identified with their work, appropriately credited via a robust tracking log to ensure that every element in a title is correctly licensed and cleared, even through various distribution channels.

These foundational changes shared across the industry will create opportunities for innovative companies of all sizes to develop novel tools, services and workflows that will further accelerate improvements for all stakeholders. The common foundation will also provide stability and predictability for studios while allowing filmmakers to continue to define and refine their workflows for each project.

In this future, providers of media software tools need not build their own user identity systems and authorization back ends. Nor would they need to handle all file operations and complex search algorithms to find files and metadata that was previously buried within proprietary formats. Manufacturers of capture technologies or workstations would not need to develop their own cloud back end, permissions and security systems, but could instead adopt industry standards for security, cloud access, APIs and metadata nomenclature.

And the content-making process will be inherently more secure. Rogue copies of prerelease content will not exist, only provisioned users will be able to perform functions on the content and every asset will always be secured. MovieLabs seeks to apply the technologies described in these combined principles to ultimately benefit all participants in the ecosystem by further empowering creatives to achieve more with their time and budgets.