Production Technology
The 2030 Vision
A bold 10-year vision for the adoption of new technologies to aid in production, post and VFX
The 2030 Vision Initiative
In the Summer of 2019 MovieLabs, on behalf of its member studios, published a whitepaper called “The Evolution of Media Creation” which laid out a bold 10-year vision for the adoption of new technologies to aid in production, post and VFX. The paper, often referred to as the ‘2030 Vision’ has now been broadly adopted by many partner companies and is accepted as the industry ‘north star’ for guiding production technologies towards a shared goal.
The original Evolution of Media Creation paper, available as a free download, lays out 10 Principles for a more efficient media pipeline using cloud infrastructure, zero trust security and software-defined workflows. The Principles act not just as a destination, but also a roadmap for how to get there. This roadmap drives the work of MovieLabs and those of our studios and external partners as we work together as an industry to bring the promise of the 2030 Vision forward.
Although the 2030 Vision is a technology roadmap it’s primary focus is in empowering creative teams – to be able to achieve more – to be more efficient (replacing repetitive and menial tasks so they can focus on creative tasks), flexible (so workflows can change and adapt to new situations and technologies) and faster (so there’s more of the most precious resource – time).
MovieLabs’s Production Technology program is designed to help creative teams focus on being creative by streamlining the mundane, obscuring the complex, making tools work better together, so they can make their work, flow.
Watch the “10 Principles Behind the 2030 Vision” Video explainer for a quick introduction
MOVIELABS PRODUCTION TECHNOLOGY PROGRAMS
Advancing the 2030 Vision
MovieLabs has multiple projects and industry engagements running to expand upon the Vision and support industry players as they implement the vision into products and workflows.
Interoperable Workflows and Infrastructures
Enabling production teams to seamlessly integrate software tools, services, and infrastructure so teams can select what best aligns with each production’s unique needs, reducing custom engineering and integration efforts.
Ontology for Media Creation
Defining a common industry data model and schema for media creation that enables software developers to build applications that understand and exchange data within media workflows.
Security and Identity
Defining a common security architecture for production along with recommended practices to enable zero trust implementations that enhance security in media creation workflows across clouds (public, private, hybrid), applications, and services.
2030 Greenlight
Partnering with solution providers and creative teams to build and demonstrate interoperable workflows that realize the benefits of the 2030 vision.
Visual Language for Media Creation
Defining a common language for diagramming workflows in media creation including an icon library which can be freely used in applications UX.
2030 Showcase Program
Highlighting M&E case studies from organizations that are putting the principles of the Vision into practice today.
Movielabs fireside chat video series
Hear from Industry Leaders
The MovieLabs 2030 Vision has been broadly embraced across the media industry and we’re sharing stories and learnings from leading visionaries and implementors in our video and audio podcast, MovieLabs 2030 Vision Series Fireside Chats.
Check out the series to hear how the 2030 Vision is the model for partner innovation across the Media and Entertainment.
Join our growing global community
The MovieLabs Industry Forum
Join our MovieLabs member studios along with the service, software and cloud companies who are actively working together to implement the MovieLabs Vision.
Further Reading
The Evolution of Media Creation
A 10-Year Vision for the Future of Media Production, Post and Creative Technologies
Interoperability in Media Creation
Enabling Flexibility and Efficiency through Interoperable and Composable Software-Defined Workflows
The Evolution of Production Security
Securing the 10-Year Vision for the Future of Media Production, Post and Creative Technologies
Software-Defined Workflows
Empowering Creative Processes with Software-Defined Workflows
Part 1 – A new approach to Archiving
Are we there yet? Part 1
CLOUD. WORK. FLOWS
Distributing Workflows through the Clouds
Is the Cloud Ready to Support Millions of Remote Creative Workers?
The 2030 Vision is Ready for the Cloud. Is the Cloud Ready for the 2030 Vision?
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Over a 10-year time horizon, many things in our fast-changing world will evolve … but one thing will be certain: audiences will still enjoy stories well told with technology that stimulates the senses and creates magic.
MovieLabs 2030 Vision