{"id":13390,"date":"2023-10-04T16:12:40","date_gmt":"2023-10-04T16:12:40","guid":{"rendered":"https:\/\/movielabs.com\/?post_type=news&p=13390"},"modified":"2023-10-04T16:12:40","modified_gmt":"2023-10-04T16:12:40","slug":"movielabs-unveils-new-2030-vision-showcase-program-selections","status":"publish","type":"news","link":"https:\/\/movielabs.com\/news\/movielabs-unveils-new-2030-vision-showcase-program-selections\/","title":{"rendered":"MovieLabs Unveils New 2030 Vision Showcase Program Selections"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text module_class=”bullet-list” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]San Francisco, October 4, 2023<\/strong> \u2014 MovieLabs<\/a>, the technology joint venture of the major Hollywood motion picture studios, has announced the next 10 participating companies in the 2030 Vision Showcase Program. The new case studies illustrate the benefits that can be achieved today by implementing the MovieLabs\u00ae 2030 Vision. The organizations selected to participate in this round are Adobe, Ateliere Creative Technologies, Avid, Gunpowder, Hammerspace, Light Iron, Pixel Logic, Sohonet, Universal Pictures and Yamdu. The MovieLabs 2030 Vision Showcase Program recognizes organizations in the Media & Entertainment industry that are implementing the 2030 Vision Principles with emerging cloud and production technologies. These companies are advancing the industry and reinventing the media creation ecosystem, and in the process are helping to realize the MovieLabs 2030 Vision goal of enhanced efficiency and interoperability. The case studies selected for the Showcase Program in the 2023-2024 season are:[\/et_pb_text][dvmd_table_maker tbl_row_header_count=”0″ tbl_tcell_cell_align_horz=”left” tbl_tcell_cell_align_vert=”center” tbl_chead_cell_color=”#56A1D5″ tbl_chead_cell_align_horz=”center” _builder_version=”4.19.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][dvmd_table_maker_item col_label=”Submitting Organization” col_content=”Submitting Organization
\nAdobe
\nAvid Technology
\nAteliere Creative Technologies
\nGunpowder
\nHammerspace
\nLight Iron
\nPixelogic
\nSohonet
\nUniversal Pictures
\nYamdu” col_tcell_cell_align_horz=”left” col_chead_cell_align_horz=”left” _builder_version=”4.19.4″ _module_preset=”default” col_tcell_text_font=”||||||||” col_tcell_text_font_size=”16px” col_chead_text_font=”|700|||||||” col_chead_text_font_size=”18px” col_chead_text_letter_spacing=”-0.45px” global_colors_info=”{}” theme_builder_area=”post_content”][\/dvmd_table_maker_item][dvmd_table_maker_item col_label=”Case Study Title” col_content=”Case Study Title
\nUsing camera to cloud for fast turnaround editorial content at the 2023 Sundance Film Festival
\nVirtualizing apps and data for distributed editorial collaboration
\nMoving Lionsgate\u2019s de-centralized distribution assets to a singular cloud \u2018single source of truth\u2019 library to enable more flexible distribution strategies
\nAn end-to-end Cloud VFX \u201cstudio in a box\u201d for House of Parliament
\nEnabling hybrid cloud workflows with legacy applications using a unified data environment
\nA full color-in-the-cloud pipeline used on episodic television
\nBuilding a modern postproduction pipeline around the 2030 Principles
\nA secure content management system for managing assets and workflow tasks
\nSupporting feature production and post utilizing MovieLabs Ontology for Media Creation
\nCloud based script and production management on German daily drama \u201cRote Rosen\u201d” col_column_max_width=”2.2fr” col_tcell_cell_align_horz=”left” col_chead_cell_align_horz=”left” col_column_max_width_tablet=”2.2fr” col_column_max_width_phone=”2.2fr” col_column_max_width_last_edited=”on|phone” _builder_version=”4.19.4″ _module_preset=”default” col_tcell_text_font=”||||||||” col_tcell_text_font_size=”16px” col_chead_text_font=”|700|||||||” col_chead_text_font_size=”18px” col_chead_text_letter_spacing=”-0.45px” global_colors_info=”{}” theme_builder_area=”post_content”][\/dvmd_table_maker_item][\/dvmd_table_maker][et_pb_text module_class=”bullet-list” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Richard Berger, CEO of MovieLabs, said: \u201cSince we published the MovieLabs 2030 Vision, it has been broadly adopted by the industry as the roadmap for the future of media creation. The ten principles in the vision establish a framework for more secure and interoperable workflows, which ultimately gives time back to creatives so they can focus on what they do best \u2013 creating amazing stories and experiences. We are excited to work with the new showcase participants to publish these technical case studies and share with the industry examples of how the 10 Principles of the 2030 Vision are already delivering real and significant efficiencies, which is critical now in this time of industry change.\u201d<\/p>\n

Earlier this summer organizations were invited to apply to the 2030 Showcase Program by submitting a short video describing their work and illustrating how it aligns with one of more of the 10 principles of the MovieLabs 2030 Vision. Each entrant was evaluated by MovieLabs and the case studies above were selected as the best examples. Now each organization will work with MovieLabs to develop their case study which will be published at MovieLabs.com. MovieLabs also will support the organizations in other promotional opportunities throughout 2024. More details of the Showcase Program can be found here: www.movielabs.com\/2030showcase<\/a>.<\/p>\n

The MovieLabs 2030 Vision<\/a> lays out 10 key principles for the evolution of media creation:<\/p>\n

    \n
  1. All assets are created or ingested straight to the cloud and do not need to move.<\/li>\n
  2. Applications come to the media.<\/li>\n
  3. Propagation and distribution of assets is a \u2018publish\u2019 function.<\/li>\n
  4. Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.<\/li>\n
  5. Preservation of digital assets includes the future means to access and edit them.<\/li>\n
  6. Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.<\/li>\n
  7. All media creation happens in a highly secure environment that adapts rapidly to changing threats.<\/li>\n
  8. Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.<\/li>\n
  9. Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.<\/li>\n
  10. Workflows are designed around real-time iteration and feedback.<\/li>\n<\/ol>\n

    About MovieLabs<\/strong><\/p>\n

    Motion Picture Laboratories, Inc. (MovieLabs<\/a>) is a non-profit technology research lab jointly run by Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal Pictures, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc.<\/p>\n

    MovieLabs\u202fenables member studios to work together to understand new technologies and\u202fenhance interoperability and\u202fefficiency. We help set the bar for future technology\u202fadvancement\u202fand then define\u202fvoluntary\u202fspecifications, standards, and workflows that deliver the industry\u2019s vision. Our goal is always to empower storytellers with new technologies that help deliver the best of future media\u202ffor consumers.<\/p>\n

    For more information visit\u202fwww.movielabs.com<\/a>.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Next Set of Case Studies Illustrates Continued Progress and Momentum towards the Principles of the 2030 Vision<\/p>\n","protected":false},"featured_media":13396,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

    San Francisco, August 30, 2023 <\/strong>\u2014 MovieLabs<\/a>, the technology joint venture of the major Hollywood motion picture studios, has released a new white paper in the 2030 Vision Series<\/a>, titled \"Interoperability in Media Creation\" setting forth a transformative vision for the future of media production workflows as software and cloud infrastructure play a larger role in supporting creative work. The white paper provides the technical underpinnings that can revolutionize the way creative teams work by making it easier to assemble, manage, change, and secure their workflows. For creative teams, this offers more choice in their tools and processes enabling increased efficiency that gives time back for creative work.<\/p>

    The white paper focuses on interoperability and how it is a critical enabler for the 2030 Vision, emphasizing its increasingly pivotal role in shaping media production. Implementation of the interoperability principles in the paper can enable production teams to seamlessly integrate diverse software tools, services, and infrastructure. By achieving robust interoperability, studios and production teams can select and integrate the tools, vendors, and infrastructure that best align with each production\u2019s unique needs, reducing the need for custom engineering and integration efforts.<\/p>

    \u201cCreative teams are faced with historical levels of production complexity with more deliverables per title, rapidly changing technologies, and under tight schedules with a scarcity of talent and resources. To help meet these challenges, the industry needs to find ways to better support teams in their\u202fcreative workflows, while also giving them the flexibility to adopt new technologies with less friction and risk,\u201d said Jim Helman, CTO of MovieLabs.\u00a0 \u201cMovieLabs believes interoperability is the key to success and our proposed approach promises to reshape the landscape of media creation, ensuring that creative teams have the tools and capabilities they need to excel.\u201d<\/p>

    The MovieLabs Interoperability Paper tackles several critical aspects:<\/p>