{"id":13964,"date":"2021-03-12T17:43:51","date_gmt":"2021-03-12T17:43:51","guid":{"rendered":"https:\/\/movielabs.com\/?post_type=news&p=13964"},"modified":"2024-04-18T22:38:20","modified_gmt":"2024-04-18T22:38:20","slug":"see-you-at-hpa-2021","status":"publish","type":"news","link":"https:\/\/movielabs.com\/news\/see-you-at-hpa-2021\/","title":{"rendered":"See you at HPA 2021"},"content":{"rendered":"
The Hollywood P<\/span>rofessional Association\u2019s<\/span>\u00a0annual Tech Retrea<\/span>t has, over its many year<\/span>s,\u00a0<\/span>become a<\/span>\u00a0<\/span>m<\/span>ecca for\u00a0<\/span>those seeking\u00a0<\/span>to understand the<\/span>\u00a0future of\u00a0<\/span>media and entertainment<\/span>\u00a0<\/span>technology<\/span>\u00a0and the vision of its most important thought leaders<\/span>.<\/span>\u00a0<\/span>\u201cSee you at HPA\u201d became\u00a0<\/span>a<\/span>\u00a0knowing<\/span>\u00a0New Year<\/span>\u2019<\/span>s greeting among\u00a0<\/span>the<\/span>\u00a0<\/span>industry\u2019s<\/span>\u00a0<\/span>t<\/span>echnorati.<\/span><\/p>\n \u00a0<\/span>And\u00a0<\/span>at this year\u2019s virtual Tech Retreat,\u00a0MovieLabs\u00a0intends to honor the spirit of the physical Tech Retreat. We\u2019ll be sharing\u00a0<\/span>some of\u00a0<\/span>our latest\u00a0<\/span>thinking<\/span>\u00a0with three\u00a0<\/span>video case studies\u00a0<\/span>i<\/span>ncluding o<\/span>u<\/span>r latest work on cloud security, software defined workflows and\u00a0<\/span>an\u00a0<\/span>introduction for a\u00a0<\/span>new\u00a0<\/span>common Visual Language. We<\/span>\u00a0<\/span>also<\/span>\u00a0will be hosting five roundtables to provide opportunities for direct industry conversations.\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>MovieLabs<\/span>\u00a0will\u00a0<\/span>also\u00a0<\/span>be partnering with the HPA on the\u00a0<\/span>second<\/span>\u00a0<\/span>d<\/span>ay of the\u00a0<\/span>annual\u00a0<\/span>SuperSession<\/span>\u00a0–<\/span>\u00a0presenting \u201cLive from the Cloud \u2013 Without a Net<\/span>\u201d<\/span>\u00a0– an ambitious, real-time demonstration of cloud centric, connected<\/span>,\u00a0<\/span>collaborative production through delivery workflows against the backdrop of how our industry will evolve as we continue to implement our 2030 Vision.<\/span>\u00a0<\/span><\/p>\n The\u00a0<\/span>SuperSession<\/span>\u00a0will again be hosted by Jochen \u201cJZ\u201d Zell, where, on Day 1, he will take a look at\u00a0<\/span>seven<\/span>\u00a0filmmakers, who in the midst of the pandemic<\/span>,<\/span>\u00a0shot films in London, Dubai, Ulaanbaatar (Mongolia<\/span>),<\/span>\u00a0Mexico City, Brisbane and Hollywood, not only testing themselves from a health and safety perspective<\/span>,<\/span>\u00a0but absolutely pushing and redefining creative, remote, collaborative, cloud-based workflows.<\/span>\u00a0<\/span><\/p>\n And of course, this year\u2019s\u00a0SuperSession\u00a0is an outsized follow up to last year\u2019s event. In 2020, the\u00a0SuperSession\u00a0was all about how the cloud was changing production, culminating in a presentation where the conference hall somehow tuned into an ad hoc German Oktoberfest Biergarten.\u00a0 More than 500 attendees raised their beer filled steins to the making of a film called \u201cThe Lost Lederhosen,\u201d some of which was shot on a virtual stage complete with LED wall, and edited, color corrected, and finished right in front of the audience.<\/span>\u00a0<\/span><\/p>\n And\u00a0<\/span>even though\u00a0<\/span>all of these techies were\u00a0<\/span>apparently making<\/span>\u00a0toasts\u00a0<\/span>to the recovery of<\/span>\u00a0<\/span>l<\/span>ederhosen<\/span>,\u00a0<\/span>this<\/span>\u00a0celebration and<\/span>\u00a0palatable<\/span>,\u00a0<\/span>excited<\/span>\u00a0enthusiasm was really\u00a0<\/span>about vision<\/span>.<\/span>\u00a0Specially, the<\/span>\u00a0<\/span>\u201c<\/span>MovieLabs\u00a02030 Vision<\/span>\u201d<\/span>.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>Six months earlier<\/span>\u00a0in August of 2019<\/span>,\u00a0MovieLabs\u00a0had published it<\/span>s<\/span>\u00a0<\/span>groundbreaking<\/span>\u00a0and\u00a0<\/span>thought-provoking<\/span>\u00a0white paper,\u00a0<\/span>\u201c<\/span>The Evolution of Media Creation \u2013 a 10 Year Vision for the Future\u00a0<\/span><\/b>of\u00a0<\/span><\/b>Media Production, Post and Creative Technologies<\/span><\/b>.<\/span>\u201d\u00a0<\/span>The industry was inspired<\/span>.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>And the\u00a0<\/span>2020 Tech\u00a0<\/span>Retreat\u00a0<\/span>would be<\/span>\u00a0just the place to discuss and\u00a0<\/span>apparently utilize some missing leather breeches\u00a0<\/span>to demonstrate the\u00a0<\/span>collaborative<\/span>, cutting<\/span>–<\/span>edge<\/span>,\u00a0<\/span>cloud based virtual production capabilities of an industry seeking to embrace<\/span>\u00a0and i<\/span>mplement<\/span>\u00a0this\u00a0<\/span>\u201cMovieLabs\u00a02030 Vision.\u201d<\/span>\u00a0<\/span>The raised steins of those attending<\/span>\u00a0<\/span>loudly signaled that this \u201cvision\u201d was shared<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n Just a<\/span>\u00a0few short weeks after the 2020 Tech Retreat, the COVID<\/span>–<\/span>19 global pandemic locked do<\/span>wn<\/span>\u00a0most of the world and with it, cont<\/span>ent creation<\/span>. As\u00a0<\/span>the industry began to<\/span>\u00a0cope<\/span>\u00a0with the impact<\/span>,\u00a0<\/span>it became clear\u00a0<\/span>that the 2020\u00a0<\/span>SuperSession<\/span>\u00a0<\/span>was a\u00a0<\/span>prescient<\/span>\u00a0<\/span>dress rehearsal for\u00a0<\/span>the cloud<\/span>–<\/span>based collaborative workflows\u00a0<\/span>that<\/span>\u00a0would\u00a0<\/span>need\u00a0<\/span>to be implemented<\/span>.\u00a0<\/span>\u00a0<\/span>I<\/span>n order for production to resume in a new, safer,\u00a0<\/span>and more r<\/span>estricted way\u00a0<\/span>\u2013<\/span>\u00a0being remote, connected and cloud enabled was\u00a0<\/span>no longer visionary, it was necessary.\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>Now, a\u00a0<\/span>year into the pandemic<\/span>, our\u00a0<\/span>dedicated,\u00a0<\/span>resilient<\/span>\u00a0and\u00a0<\/span>innovative\u00a0<\/span>technology community engineered and \u201c<\/span>Macgyvered<\/span>\u201d our way to resumption through sheer tenacity and\u00a0<\/span>efforts nothing short of heroic. We are creating content again \u2013 and we are increasingly doing it in the cloud.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>At the end of the 2020 Tech Retreat, perhaps<\/span>\u00a0after a few\u00a0<\/span>too many\u00a0<\/span>steins and s<\/span>houts of\u00a0<\/span>Prost<\/span><\/i>!<\/span>,<\/span>\u00a0some<\/span>\u00a0<\/span>prematurely<\/span>\u00a0<\/span>proclaimed<\/span>\u00a02020 the\u00a0<\/span>\u201c<\/span>new 2030<\/span>\u201d<\/span>,\u00a0<\/span>thinking that much of our cloud journey had been accomplished.\u00a0<\/span>But it is now clear<\/span>, especially as we begin to\u00a0<\/span>increasingly\u00a0<\/span>use\u00a0<\/span>cloud-based<\/span>\u00a0systems and tools,<\/span>\u00a0that there is still much to be done if we are to\u00a0<\/span>truly accomplish the\u00a0<\/span>ten<\/span>\u00a0principles outlined in the\u00a0<\/span>MovieLabs<\/span>\u00a0<\/span>\u201c<\/span>v<\/span>ision.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>At<\/span>