{"id":13964,"date":"2021-03-12T17:43:51","date_gmt":"2021-03-12T17:43:51","guid":{"rendered":"https:\/\/movielabs.com\/?post_type=news&p=13964"},"modified":"2024-04-18T22:38:20","modified_gmt":"2024-04-18T22:38:20","slug":"see-you-at-hpa-2021","status":"publish","type":"news","link":"https:\/\/movielabs.com\/news\/see-you-at-hpa-2021\/","title":{"rendered":"See you at HPA 2021"},"content":{"rendered":"

The Hollywood P<\/span>rofessional Association\u2019s<\/span>\u00a0annual Tech Retrea<\/span>t has, over its many year<\/span>s,\u00a0<\/span>become a<\/span>\u00a0<\/span>m<\/span>ecca for\u00a0<\/span>those seeking\u00a0<\/span>to understand the<\/span>\u00a0future of\u00a0<\/span>media and entertainment<\/span>\u00a0<\/span>technology<\/span>\u00a0and the vision of its most important thought leaders<\/span>.<\/span>\u00a0<\/span>\u201cSee you at HPA\u201d became\u00a0<\/span>a<\/span>\u00a0knowing<\/span>\u00a0New Year<\/span>\u2019<\/span>s greeting among\u00a0<\/span>the<\/span>\u00a0<\/span>industry\u2019s<\/span>\u00a0<\/span>t<\/span>echnorati.<\/span><\/p>\n

\u00a0<\/span>And\u00a0<\/span>at this year\u2019s virtual Tech Retreat,\u00a0MovieLabs\u00a0intends to honor the spirit of the physical Tech Retreat. We\u2019ll be sharing\u00a0<\/span>some of\u00a0<\/span>our latest\u00a0<\/span>thinking<\/span>\u00a0with three\u00a0<\/span>video case studies\u00a0<\/span>i<\/span>ncluding o<\/span>u<\/span>r latest work on cloud security, software defined workflows and\u00a0<\/span>an\u00a0<\/span>introduction for a\u00a0<\/span>new\u00a0<\/span>common Visual Language. We<\/span>\u00a0<\/span>also<\/span>\u00a0will be hosting five roundtables to provide opportunities for direct industry conversations.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>MovieLabs<\/span>\u00a0will\u00a0<\/span>also\u00a0<\/span>be partnering with the HPA on the\u00a0<\/span>second<\/span>\u00a0<\/span>d<\/span>ay of the\u00a0<\/span>annual\u00a0<\/span>SuperSession<\/span>\u00a0–<\/span>\u00a0presenting \u201cLive from the Cloud \u2013 Without a Net<\/span>\u201d<\/span>\u00a0– an ambitious, real-time demonstration of cloud centric, connected<\/span>,\u00a0<\/span>collaborative production through delivery workflows against the backdrop of how our industry will evolve as we continue to implement our 2030 Vision.<\/span>\u00a0<\/span><\/p>\n

The\u00a0<\/span>SuperSession<\/span>\u00a0will again be hosted by Jochen \u201cJZ\u201d Zell, where, on Day 1, he will take a look at\u00a0<\/span>seven<\/span>\u00a0filmmakers, who in the midst of the pandemic<\/span>,<\/span>\u00a0shot films in London, Dubai, Ulaanbaatar (Mongolia<\/span>),<\/span>\u00a0Mexico City, Brisbane and Hollywood, not only testing themselves from a health and safety perspective<\/span>,<\/span>\u00a0but absolutely pushing and redefining creative, remote, collaborative, cloud-based workflows.<\/span>\u00a0<\/span><\/p>\n

And of course, this year\u2019s\u00a0SuperSession\u00a0is an outsized follow up to last year\u2019s event. In 2020, the\u00a0SuperSession\u00a0was all about how the cloud was changing production, culminating in a presentation where the conference hall somehow tuned into an ad hoc German Oktoberfest Biergarten.\u00a0 More than 500 attendees raised their beer filled steins to the making of a film called \u201cThe Lost Lederhosen,\u201d some of which was shot on a virtual stage complete with LED wall, and edited, color corrected, and finished right in front of the audience.<\/span>\u00a0<\/span><\/p>\n

And\u00a0<\/span>even though\u00a0<\/span>all of these techies were\u00a0<\/span>apparently making<\/span>\u00a0toasts\u00a0<\/span>to the recovery of<\/span>\u00a0<\/span>l<\/span>ederhosen<\/span>,\u00a0<\/span>this<\/span>\u00a0celebration and<\/span>\u00a0palatable<\/span>,\u00a0<\/span>excited<\/span>\u00a0enthusiasm was really\u00a0<\/span>about vision<\/span>.<\/span>\u00a0Specially, the<\/span>\u00a0<\/span>\u201c<\/span>MovieLabs\u00a02030 Vision<\/span>\u201d<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Six months earlier<\/span>\u00a0in August of 2019<\/span>,\u00a0MovieLabs\u00a0had published it<\/span>s<\/span>\u00a0<\/span>groundbreaking<\/span>\u00a0and\u00a0<\/span>thought-provoking<\/span>\u00a0white paper,\u00a0<\/span>\u201c<\/span>The Evolution of Media Creation \u2013 a 10 Year Vision for the Future\u00a0<\/span><\/b>of\u00a0<\/span><\/b>Media Production, Post and Creative Technologies<\/span><\/b>.<\/span>\u201d\u00a0<\/span>The industry was inspired<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>And the\u00a0<\/span>2020 Tech\u00a0<\/span>Retreat\u00a0<\/span>would be<\/span>\u00a0just the place to discuss and\u00a0<\/span>apparently utilize some missing leather breeches\u00a0<\/span>to demonstrate the\u00a0<\/span>collaborative<\/span>, cutting<\/span>–<\/span>edge<\/span>,\u00a0<\/span>cloud based virtual production capabilities of an industry seeking to embrace<\/span>\u00a0and i<\/span>mplement<\/span>\u00a0this\u00a0<\/span>\u201cMovieLabs\u00a02030 Vision.\u201d<\/span>\u00a0<\/span>The raised steins of those attending<\/span>\u00a0<\/span>loudly signaled that this \u201cvision\u201d was shared<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Just a<\/span>\u00a0few short weeks after the 2020 Tech Retreat, the COVID<\/span>–<\/span>19 global pandemic locked do<\/span>wn<\/span>\u00a0most of the world and with it, cont<\/span>ent creation<\/span>. As\u00a0<\/span>the industry began to<\/span>\u00a0cope<\/span>\u00a0with the impact<\/span>,\u00a0<\/span>it became clear\u00a0<\/span>that the 2020\u00a0<\/span>SuperSession<\/span>\u00a0<\/span>was a\u00a0<\/span>prescient<\/span>\u00a0<\/span>dress rehearsal for\u00a0<\/span>the cloud<\/span>–<\/span>based collaborative workflows\u00a0<\/span>that<\/span>\u00a0would\u00a0<\/span>need\u00a0<\/span>to be implemented<\/span>.\u00a0<\/span>\u00a0<\/span>I<\/span>n order for production to resume in a new, safer,\u00a0<\/span>and more r<\/span>estricted way\u00a0<\/span>\u2013<\/span>\u00a0being remote, connected and cloud enabled was\u00a0<\/span>no longer visionary, it was necessary.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Now, a\u00a0<\/span>year into the pandemic<\/span>, our\u00a0<\/span>dedicated,\u00a0<\/span>resilient<\/span>\u00a0and\u00a0<\/span>innovative\u00a0<\/span>technology community engineered and \u201c<\/span>Macgyvered<\/span>\u201d our way to resumption through sheer tenacity and\u00a0<\/span>efforts nothing short of heroic. We are creating content again \u2013 and we are increasingly doing it in the cloud.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>At the end of the 2020 Tech Retreat, perhaps<\/span>\u00a0after a few\u00a0<\/span>too many\u00a0<\/span>steins and s<\/span>houts of\u00a0<\/span>Prost<\/span><\/i>!<\/span>,<\/span>\u00a0some<\/span>\u00a0<\/span>prematurely<\/span>\u00a0<\/span>proclaimed<\/span>\u00a02020 the\u00a0<\/span>\u201c<\/span>new 2030<\/span>\u201d<\/span>,\u00a0<\/span>thinking that much of our cloud journey had been accomplished.\u00a0<\/span>But it is now clear<\/span>, especially as we begin to\u00a0<\/span>increasingly\u00a0<\/span>use\u00a0<\/span>cloud-based<\/span>\u00a0systems and tools,<\/span>\u00a0that there is still much to be done if we are to\u00a0<\/span>truly accomplish the\u00a0<\/span>ten<\/span>\u00a0principles outlined in the\u00a0<\/span>MovieLabs<\/span>\u00a0<\/span>\u201c<\/span>v<\/span>ision.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>At<\/span>\u00a0this year\u2019s<\/span>\u00a02021<\/span>\u00a0Tech Retreat,\u00a0<\/span>MovieLabs<\/span>\u00a0will be\u00a0<\/span>leading much of the conversation<\/span>\u00a0around what we are learning, what we are thinking, and the work that\u00a0<\/span>lies<\/span>\u00a0ahead. While this year\u2019s\u00a0<\/span>event<\/span>\u00a0will\u00a0<\/span>be decidedly virtual<\/span>,\u00a0<\/span>the Tech Retreat\u2019s new content platform<\/span>,\u00a0<\/span>HPA ENGAGE<\/span>,\u00a0<\/span>promises to deliver that same\u00a0<\/span>depth of thought leadership, information and human interaction \u2013 complete with breakfast roundtables \u2013 and lunch\u00a0<\/span>ones\u00a0<\/span>too.\u00a0<\/span>There will even be cocktails delivered to your door if you sign up to register \u201cwhile supplies last.\u201d<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>While we are going to miss seeing everyone in person,\u00a0<\/span>at\u00a0<\/span>MovieLabs<\/span>, o<\/span>ur goal is to provide the industry with a briefing on some of the topics we are focused on in this coming year, as well as\u00a0<\/span>to provide an opportunity to\u00a0<\/span>both\u00a0<\/span>join\u00a0<\/span>the discussion and to better understand the task and goals that will help\u00a0<\/span>realize<\/span>\u00a0the \u201cvision\u201d of our industry\u2019s cloud future.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Our\u00a0<\/span>MovieLabs<\/span>\u00a0Tech<\/span>\u00a0<\/span>Retreat participation kicks off\u00a0<\/span>with the release of our first\u00a0<\/span>video\u00a0<\/span>presentation<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>\u201c<\/span><\/b>Software<\/span><\/b>-Defined<\/span><\/b>\u00a0Workflows\u201d<\/span><\/b>\u00a0<\/span><\/b>which will be presented by our\u00a0<\/span>MovieLabs<\/span>\u00a0CTO, Jim Helman<\/span>.\u00a0<\/span>\u00a0<\/span>A key aspect of the \u201c2030 Vision\u201d is\u00a0<\/span>how our<\/span>\u00a0industry\u2019s\u00a0<\/span>cloud-based<\/span>\u00a0workflows will be powered by\u00a0<\/span>software-mediated collaboration and automation<\/span>, as articulated in our whitepaper\u00a0<\/span>\u2013<\/span>\u00a0<\/span>\u201c<\/span>The Evolution of <\/span>Production<\/span> Workflows<\/span>.<\/span>\u201d<\/span><\/a>\u00a0<\/span>Underpinning these workflows are a number\u00a0<\/span>of\u00a0<\/span>concepts\u00a0<\/span>around common ways to express aspects of workflow that\u00a0<\/span>will\u00a0<\/span>be core to a completely\u00a0<\/span>interoperable<\/span>\u00a0<\/span>cloud-based<\/span>\u00a0future<\/span>.<\/span>\u00a0<\/span>In addition to this whitepaper<\/span>,<\/span>\u00a0our recent blog on\u00a0<\/span>Software<\/span>–<\/span>Defined Workflows<\/span><\/a>\u00a0<\/span>is a good way to prepare<\/span>\u00a0<\/span>to join the conversation.\u00a0<\/span>Jim will open this topic up for discussion in a<\/span>\u00a0<\/span>Lunch<\/span>\u00a0Roundtable that we will be hosting on\u00a0<\/span>\u201cMulti-Cloud Challenges & Opportunities<\/span><\/b>\u201d on\u00a0<\/span>March 16<\/span><\/b>\u00a0at\u00a0<\/span><\/b>Noon\u00a0<\/span><\/b>PT<\/span><\/b>.<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Continuing the theme around the need to express workflows in common and deliberate ways<\/span>,<\/span>\u00a0<\/span>MovieLabs<\/span>\u00a0will be\u00a0<\/span>showing<\/span>\u00a0at the 2021 HPA Tech Retreat<\/span>\u00a0a\u00a0<\/span>preview of a\u00a0<\/span>common visual\u00a0<\/span>language\u00a0<\/span>to express workflows<\/span>,<\/span>\u00a0<\/span>which<\/span>\u00a0will help to drive automation and interoperability.\u00a0<\/span>MovieLabs<\/span>\u2019\u00a0<\/span>Production Technology Specialist\u00a0<\/span>Chris\u00a0<\/span>Vien<\/span>neau<\/span>\u00a0will present \u201c<\/span>A Visual Language Primer<\/span><\/b>\u201d\u00a0<\/span>as the first look and public discussion around how creating a common way to describe and draw workflows\u00a0<\/span>is<\/span>\u00a0an important step for our industry t<\/span>o literally get on the same page.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>MovieLabs\u00a0<\/span>just published<\/span>\u00a0the first three parts of a reference\u00a0<\/span>security\u00a0<\/span>architecture for secur<\/span>ing<\/span>\u00a0the assets and processes in cloud workflows. It is a collaboration-oriented zero-trust security architecture designed to not interfere with creative work. It is concerned with securing and protecting the integrity of assets, processes, and workflows in the collaborative environment of media production. It is not concerned with protecting the underlying infrastructure. In fact, it is designed to protect production on an infrastructure that is not trusted.\u00a0<\/span>
\n\u00a0<\/span><\/p>\n

Spencer\u00a0<\/span>Stephens<\/span>,\u00a0<\/span>MovieLabs<\/span>\u2019\u00a0<\/span>Senior VP, Production Technology and Secur<\/span>ity\u2019s\u00a0<\/span>recent blog post on\u00a0<\/span>How to Secure the Cloud as a\u00a0<\/span>Universal<\/span>\u00a0Production Resource<\/span><\/a>\u00a0<\/span>speaks to why our\u00a0<\/span>perimeter<\/span>–<\/span>based security approach of the past will not be practical for our cloud future where security should be\u00a0<\/span>intrinsic<\/span>\u00a0within media workflows and for media assets and their\u00a0<\/span>creative participants<\/span>\u00a0themselves<\/span>.\u00a0<\/span>Watch for Spencer<\/span>\u2019s<\/span>\u00a0<\/span>Tech Retreat\u00a0<\/span>p<\/span>resentation on \u201c<\/span>Why\u00a0<\/span><\/b>D<\/span><\/b>o\u00a0<\/span><\/b>W<\/span><\/b>e Need a Common Security Architecture<\/span><\/b>\u201d\u00a0<\/span>and join our<\/span>\u00a0Lunch Roundtable\u00a0<\/span>on\u00a0<\/span>\u201c<\/span>T<\/span><\/b>he Need for a Common Security Model<\/span><\/b>\u201d\u00a0<\/span>that\u00a0<\/span>Spencer<\/span>\u00a0will be moderating on\u00a0<\/span>Tuesday,\u00a0<\/span><\/b>March 2<\/span><\/b>3<\/span><\/b>\u00a0<\/span><\/b>at 1:00 PM<\/span><\/b>\u00a0PT.<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Another<\/span>\u00a0new\u00a0<\/span>MovieLabs<\/span>\u00a0<\/span>concept<\/span>\u00a0<\/span>for the industry to consider\u00a0<\/span>will also be discussed at<\/span>\u00a0the Tech Retreat<\/span>. \u201c<\/span>What is a Production User ID and Why do we Need It<\/span><\/b>\u201d<\/span>,<\/span>\u00a0<\/span>a Breakfast Roundtable\u00a0<\/span>hosted by Mark Turner<\/span>,\u00a0<\/span>MovieLab<\/span>s<\/span>\u2019\u00a0<\/span>Program Director, Production Technology\u00a0<\/span>on<\/span>\u00a0<\/span><\/b>March 16 at\u00a0<\/span><\/b>9<\/span><\/b>:00 AM<\/span><\/b>\u00a0PT<\/span><\/b>,\u00a0<\/span>will\u00a0<\/span>begin<\/span>\u00a0a discussion on the role identi<\/span>t<\/span>y\u00a0<\/span>plays in not just security authentication but\u00a0<\/span>also\u00a0<\/span>how the ability to identify individual participants and their roles can unlock\u00a0<\/span>numerous automation and efficiency initiatives as we begin to work across projects, companies, and clouds.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Raymond\u00a0<\/span>Drewry<\/span>,\u00a0<\/span>Movie<\/span>L<\/span>abs<\/span>\u2019<\/span>\u00a0<\/span>Principal Scientist<\/span>,<\/span>\u00a0will host\u00a0<\/span>a\u00a0<\/span>Breakfast Roundtable on\u00a0<\/span>March 23<\/span><\/b>\u00a0at\u00a0<\/span><\/b>9<\/span><\/b>:00 AM<\/span><\/b>\u00a0PT<\/span><\/b>\u00a0entitled \u201c<\/span>DAM<\/span><\/b>\u00a0MA<\/span><\/b>M<\/span><\/b>, WHATS A<\/span><\/b>\u00a0PAM<\/span><\/b>?<\/span><\/b>\u201d<\/span>\u00a0which will provide a look at how we need to think about and very likely rethink our approach to<\/span>\u00a0assets<\/span>,\u00a0<\/span>their\u00a0<\/span>metadata\u00a0<\/span>and how the two are linked as we discuss the future of asset management<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>On<\/span>\u00a0<\/span>March\u00a0<\/span><\/b>2<\/span><\/b>4<\/span><\/b>\u00a0<\/span><\/b>at\u00a0<\/span><\/b>9<\/span><\/b>:00 AM<\/span><\/b>\u00a0PT<\/span><\/b>,<\/span><\/b>\u00a0Leon Silverman, who is an advisor to\u00a0<\/span>MovieLabs<\/span>\u00a02030 Vision on Strategy and Industry Relations<\/span>\u00a0will host a Breakfast Roundtable on \u201c<\/span>Realizing the 2030 Vision \u2013 Aligning the Industry<\/span><\/b>.<\/span>\u201d\u00a0<\/span>\u00a0This session will explore a number of themes of interest to the HPA community including:\u00a0 How cloud ready are we as an industry? What challenges does the industry need to overcome in order for the\u00a0<\/span>MovieLabs<\/span>\u00a02030 vision to be realized? What additional industry education do we need to \u201cget on the same page<\/span>?<\/span>\u201d<\/span>\u00a0and\u00a0<\/span>\u201c<\/span>How can I help?<\/span>\u201d<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>And\u00a0<\/span>in the true meaning of the\u00a0SuperSession,\u00a0MovieLabs\u00a0will be participating in a super final session of the 2021 HPA Tech Retreat \u2013 an ambitious demonstration that will be a worthy<\/span>\u00a0\u00a0<\/span>follow up to last years \u201cLost Lederhosen\u201d demo<\/span>.\u00a0<\/span>On March 24<\/span><\/b>\u00a0at\u00a0<\/span><\/b>10<\/span><\/b>:00 AM<\/span><\/b>\u00a0PT<\/span><\/b>, e<\/span>ntitled,<\/span>\u00a0<\/span>\u201c<\/span>Live from the Cloud – Without a Net<\/span><\/b>,\u201d\u00a0<\/span>HPA<\/span>\u2019s Jochen \u201cJZ\u201d Zell<\/span>\u00a0<\/span>and\u00a0<\/span>MovieLabs<\/span>\u2019<\/span>\u00a0Mark Turner<\/span>\u00a0<\/span>will\u00a0<\/span>host\u00a0<\/span>a\u00a0<\/span>live<\/span>\u00a0demonstration<\/span>\u00a0of\u202fproduction through editorial, VFX, conform, color, sound and delivery using\u00a0<\/span>5<\/span>G<\/span>,<\/span>\u00a0public and private hybrid cloud\u00a0<\/span>and a\u00a0<\/span>variety<\/span>\u00a0of<\/span>\u00a0<\/span>tools, infrastructure and workflows. All with an eye as to where we are on our path to\u00a0<\/span>MovieLabs<\/span>\u00a0\u201c2030 Vision.\u201d \u202fThis will be one of those demonstrations that will be talked about for years to come. And hopefully, someone will find those lederhosen.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>This past year,\u00a0MovieLabs\u00a0has been hard at work with our Studio partners,\u00a0<\/span>laying the groundwork for our cloud\u00a0<\/span>future, but at the HPA Tech Retreat, the industry has an important opportunity to contribute to and to join the conversation. Read our whitepapers<\/span>\u00a0and blogs<\/span>.<\/span>\u00a0View our\u00a0<\/span>HPA\u00a0<\/span>Presentations<\/span>.<\/span>\u00a0Join\u00a0<\/span>the conversation at our<\/span>\u00a0<\/span>Roundtables,\u00a0<\/span>and help our industry make this most important journey to the cloud.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0\u201cSee you at HPA.\u201d\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For over 25 years, an annual pilgrimage to the Palm Springs desert was required for the full immersion experience of what many just called \u201cthe HPA.\u201d<\/p>\n","protected":false},"featured_media":13224,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[97],"acf":[],"yoast_head":"\nSee you at HPA 2021 - MovieLabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movielabs.com\/news\/see-you-at-hpa-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"See you at HPA 2021 - MovieLabs\" \/>\n<meta property=\"og:description\" content=\"For over 25 years, an annual pilgrimage to the Palm Springs desert was required for the full immersion experience of what many just called \u201cthe HPA.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/movielabs.com\/news\/see-you-at-hpa-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"MovieLabs\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T22:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/movielabs.com\/wp-content\/uploads\/2021\/03\/HPA-tech-retreat-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1079\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/movielabs.com\/news\/see-you-at-hpa-2021\/\",\"url\":\"https:\/\/movielabs.com\/news\/see-you-at-hpa-2021\/\",\"name\":\"See you at HPA 2021 - 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