{"id":3331,"date":"2019-11-08T18:26:39","date_gmt":"2019-11-08T18:26:39","guid":{"rendered":"http:\/\/movielabs.test\/?post_type=news&p=3331"},"modified":"2020-10-27T10:14:37","modified_gmt":"2020-10-27T10:14:37","slug":"movielabs-talks-to-ibc365-to-share-their-vision-for-the-future-of-production","status":"publish","type":"news","link":"https:\/\/movielabs.com\/news\/movielabs-talks-to-ibc365-to-share-their-vision-for-the-future-of-production\/","title":{"rendered":"MovieLabs shares a vision for the Future of Production with IBC365"},"content":{"rendered":"
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\"\"In August MovieLabs \u2013 made up of five of the biggest Hollywood studios launched its 10-year vision for the industry. James Pearce spoke with the organisation\u2019s leaders at SMPTE2019 in Los Angeles.<\/p>\n

Click here to read the article in full<\/a><\/p>\n<\/div>\n

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In 10 years, an entire industry can undergo transformation. Look at the impact the iPhone had when it launched just over a decade ago \u2013 it upended the technology and telecoms markets, and the media market too, driving the world to a more data-driven, mobile-centric view.\u00a0For filmmakers, the challenges of the coming decade will include adopting new and emergent technologies into production workflows that have largely stayed the same, even in the switch from analogue to digital.<\/p>\n

Rich Berger, CEO at MovieLabs, tells IBC365: \u201cWe were looking to see if the studios were all aligned in the direction we wanted to head towards. And it turns out the studios are aligned.\u201d<\/p>\n

MovieLabs, an independent non-profit organisation that has been around since 2007, then began to put this to paper. The group developed 10 principles aimed at setting out a direction for the industry \u2013 \u201ca North Star\u201d as Berger puts it \u2013 that shows where the major studios would like the industry to go from a technology standpoint.<\/p>\n

In August, just ahead of IBC2019, MovieLabs published a whitepaper outlining these principles.\u00a0So why now? The timing, says Berger, \u201cis really important\u201d due to the developing nature of technology within the media and entertainment sector.\u00a0\u201cThere\u2019s the move to the cloud, the real time engines, and what the studios are doing independently. We\u2019re looking at how we can accelerate that by working together with a common technology agenda.\u201d<\/p>\n

MovieLabs CTO Jim Helman says getting the studios to agree on a direction was \u201cthe easy part\u201d.\u00a0\u201cIt came together quite quickly,\u201d he adds. \u201cThere was a lot of alignment without the studios talking beforehand. We\u2019d discuss the principles with them and they\u2019d be mostly in line.<\/p>\n

\u201cWe now have a steering group made up of studio production technology leads. So now we\u2019re focussing on how we can go and implement it. Sometimes finding that alignment can be challenging, but in this case, everyone was marching in the same direction.\u201d<\/p>\n

The steering group includes technology leads from each of MovieLabs\u2019 studio members: Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal Pictures, Walt Disney Pictures and Television and Warner Bros. Entertainment Inc.<\/p>\n<\/div>\n

 <\/p>\n

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Securing the future
\n<\/strong>\u201cWe\u2019ve been meeting with the studios and putting together our plans for going forward,\u201d he says. \u201cWe\u2019re already working on a number of topics.\u201dThese topics, notably, include security \u2013 a key focus for the organisation. MediaLabs plan to publish a new white paper in the coming weeks looking at this topic, Helman\u00a0and Berger explain.\u201cWe\u2019re now working on a companion security paper which will give a vision of the future and how we\u2019re securing that,\u201d says Berger. \u201cSo that will give a number of principles on security and how that impacts the implementation.\u201d<\/p>\n

Security (and access) is one of three groups that the ten principles outlined in the white paper sit across, alongside cloud foundations and software defined workflows, which sits on top of all of them.<\/p>\n

<\/div>\n

Cloud was one of the most talked about issues at IBC2019 and was the most searched for term on IBC365 during the show.<\/p>\n

Berger acknowledges that the industry \u201chas been talking about moving to the cloud for some time\u201d with some examples already in play. For example, hybrid cloud or rendering in the cloud.<\/p>\n

\u201cThere are pieces of the workflow in the cloud,\u201d he adds. \u201cBut what we\u2019re projecting out is entire workflows in the cloud. That changes a lot. It opens up a lot of opportunities and brings down a lot of barriers.\u201d<\/p>\n

Security ties into this, he adds, because \u201cthere are always going to be people who are concerned about security or the changes involved\u201d and that, to some degree, is where MovieLabs comes in.<\/p>\n

\u201cThat discussion about how it will work is always going to be part of it \u2013 talking about how it will it work. That\u2019s where change management comes in. But we\u2019re focussed on enabling technology \u2013 the evangelism around that has to talk about it.\u201d<\/p>\n

Helman is keen to stress that MovieLabs\u2019 pitch is not just for the sole benefit of the studio. It is also about using technology to enable creatives working in the sector. Working in the cloud not only boosts efficiency, it also allows the creation of more iterations before principal photography begins.<\/p>\n

\u201cIt\u2019s not necessarily about improving efficiencies for the studios so much as enabling creatives to explore more options before they run out of budget or time,\u201d says Helman.<\/p>\n

\u201cWe have an opportunity as we move to the cloud to reinvent and optimise the workflows,\u201d adds Berger. \u201cSo you wouldn\u2019t have to send files all over the place, we can have them stay in one location and have the applications come to the medium. That in and of itself should create a lot of change and opportunity.<\/p>\n

\u201cIt\u2019s only natural that creatives want to have more visibility about things you couldn\u2019t see before.\u201d<\/p>\n

Take visual effects, for example, where the cloud could enable creatives to interact more fully in order to set shots. \u201c[You can] do things that you couldn\u2019t do before such as not waiting for something to render, or having more real time feedback, it feeds into the creative process,\u201d says Berger. \u201cThese tools are just going to spur more creativity and give the commodity of time back to the creatives so they can do more.\u201d<\/p>\n

Collaborate and listen
\n<\/strong>Another key element is engaging with other members of the media and entertainment community, which, according to MovieLabs, will come in several forms.<\/p>\n

\n
\n

Helman on studio strategy:\u00a0\u201cSometimes finding that alignment can be challenging, but in this case, everyone was marching in the same direction.\u201d<\/p>\n<\/div>\n<\/div>\n

Firstly, there are industry bodies and standards organisations that have a good view over certain sections of the industry. It is no surprise, then, that MovieLabs were speaking at a conference organised by SMPTE.<\/p>\n

\u201cWe will need to work with other industry groups and other companies \u2013 this isn\u2019t something we can do by ourselves,\u201d says Berger. \u201cBut we want a good view of how we can approach it.\u201d<\/p>\n

MovieLabs, he adds, is \u201cnot interested in reinventing the wheel\u201d.<\/p>\n

\u201cWe don\u2019t need to become a SMPTE-like organisation as that\u2019s already a great place to come together, and we have worked to drive a common studio technology agenda in SMPTE before and will do that again as needed \u2013 but we definitely need to look at what the best shape for us is going forward and who needs to sit at the table.\u201d<\/p>\n

MovieLabs also wants input from other studios outside of the big five that make up its members. On top of that, the team is hoping to have discussions with vendors who can provide solutions that meet the vision outlined in the white paper.<\/p>\n

\u201cWe\u2019ve been meeting with the studios and putting together our plans for going forward,\u201d says Helman. \u201cWe\u2019re already working on a number of topics. We will need to work with other industry groups and other companies \u2013 this isn\u2019t something we can do by ourselves. But we want a good view of how we can approach it.<\/p>\n

\u201cWe\u2019re very open to seeing what the future holds,\u201d concludes Berger. \u201cNow that we have this new area focus where we\u2019re aligned with so many new kinds of studios and smaller studios, plus lots of other kinds of companies that make up part of the ecosystem,, we\u2019re open to not only working with everyone but also looking at how we work together.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In August MovieLabs \u2013 made up of five of the biggest Hollywood studios launched its 10-year vision for the industry. James Pearce spoke with the organisation\u2019s leaders at SMPTE2019 in Los Angeles. Click here to read the article in full In 10 years, an entire industry can undergo transformation. Look at the impact the iPhone […]<\/p>\n","protected":false},"featured_media":3332,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"acf":[],"yoast_head":"\nMovieLabs shares a vision for the Future of Production with IBC365 - MovieLabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movielabs.com\/news\/movielabs-talks-to-ibc365-to-share-their-vision-for-the-future-of-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MovieLabs shares a vision for the Future of Production with IBC365 - MovieLabs\" \/>\n<meta property=\"og:description\" content=\"In August MovieLabs \u2013 made up of five of the biggest Hollywood studios launched its 10-year vision for the industry. 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