{"id":498,"date":"2017-02-22T18:44:50","date_gmt":"2017-02-22T18:44:50","guid":{"rendered":"http:\/\/staging.movielabs.com\/?post_type=news&#038;p=498"},"modified":"2017-04-12T17:59:26","modified_gmt":"2017-04-12T17:59:26","slug":"kantar-media-audio-watermarking-technology-selected-for-next-step-in-smpte-standardization-to-bind-ids-to-media-assets","status":"publish","type":"news","link":"https:\/\/movielabs.com\/news\/kantar-media-audio-watermarking-technology-selected-for-next-step-in-smpte-standardization-to-bind-ids-to-media-assets\/","title":{"rendered":"Kantar Media Audio Watermarking Technology Selected for Next Step in SMPTE Standardization To Bind IDs to Media Assets"},"content":{"rendered":"<p>MovieLabs\u2019 Kip Welch discusses the EIDR unique identifier standard and its use in audience measurement with beet.tv following the selection of Kantar Media\u2019s audio watermarking technology for standardization by the SMPTE Open ID Working Group.\u00a0(<a href=\"http:\/\/eidr.org\/kantar-media-audio-watermarking-technology-smpte\/\">http:\/\/eidr.org\/kantar-media-audio-watermarking-technology-smpte\/<\/a>)<\/p>\n<p>February 22,   2017 \u2013 beet.tv<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MovieLabs\u2019 Kip Welch discusses the EIDR unique identifier standard and its use in audience measurement with beet.tv following the selection of Kantar Media\u2019s audio watermarking technology for standardization by the SMPTE Open ID Working Group.\u00a0(http:\/\/eidr.org\/kantar-media-audio-watermarking-technology-smpte\/) February 22, 2017 \u2013 beet.tv<\/p>\n","protected":false},"featured_media":519,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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