The 2030 Vision Initiative
In the Summer of 2019 MovieLabs, on behalf of its member studios, published a whitepaper called “The Evolution of Media Creation” which laid out a bold 10-year vision for the adoption of new technologies to aid in content production, post and VFX. The paper, often referred to as the ‘2030 Vision’ has now been broadly adopted by many partner companies and is accepted as the industry ‘north star’ for guiding production technologies towards a shared goal.
The original Evolution of Media Creation paper, available as a free download, lays out 10 Principles for a more efficient media pipeline using cloud infrastructure, zero trust security and software defined workflows. The Principles act not just as a destination, but also a roadmap for how to get there. This roadmap drives the work of MovieLabs and those of our studios and external partners as we work together as an industry to bring the promise of the 2030 Vision forward.
Although the 2030 Vision is a technology roadmap it’s primary focus is in empowering the creative – to be able to achieve more – to be more efficient (replacing repetitive and menial tasks so they can focus on creative tasks), flexible (so workflows can change and adapt to new situations and technologies) and faster (so there’s more of the most precious resource – time).
Watch Mark Turner’s quick overview of the 10 Principles behind the 2030 Vision
Read the latest blogs on Production Technology on the 2030 blog
Download your copy of the 2030 Vision now, The Evolution of Media Creation
Securing the 2030 Vision
The 2030 Vision calls for a radical new approach to securing assets and the workflow itself, find out more about the new Common Security Architecture for Production.
We envision flexible and dynamic workflows that are driven by interconnected software systems that seamlessly communicate to speed production tasks and assets. Find out more, including the underlying Connected Ontologies and the Visual Language project for workflows.
Specs and Resources
Watch ‘The problem with current production workflows video’
Security Specifications & Resources
Read More on Software Defined Workflows
If you want updates on the 2030 Vision, register your email here.