Advanced Technologies

MovieLabs is a Hollywood onramp for advanced technologies, innovations in digital distribution, and new ways of engaging with consumers around movies & TV.

Motion Pictures

Six major motion picture studios have united to invest in accelerating the development of technologies essential to the distribution and use of consumer media.

Initiatives

We lead initiatives that change how consumers receive and watch content from the world’s most creative directors, actors, producers, and studios.

What's New

Updated EMA Avails Enables Greater Automation of Digital Video Supply Chain

The Entertainment Merchants Association (EMA) today announced that the newest version of the EMA Avails schema has been approved by the EMA Avails Working Group and is now available. The EMA Avails schema is a standardized communication of...
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EIDR appoints new Executive Director Will Kreth

EIDR, the source of universal identifiers for digital distribution of movie and television assets, has appointed Will Kreth to lead the organization. Will is tasked with guiding EIDR into the next phase of its mission to provide industry...
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