Advanced Technologies

MovieLabs is a Hollywood onramp for advanced technologies, innovations in digital distribution, and new ways of engaging with consumers around movies & TV.

Motion Pictures

Six major motion picture studios have united to invest in accelerating the development of technologies essential to the distribution and use of consumer media.

Initiatives

We lead initiatives that change how consumers receive and watch content from the world’s most creative directors, actors, producers, and studios.

What's New

EIDR Round Trip Complete! YouTube Financial Reports Will Include EIDR IDs for Google Play Transactions

YouTube Financial Reports Will Include EIDR IDs for Google Play Transactions; Disney, Sony Pictures and Warner Bros. Among Participants Mountain View, California, April 18, 2017. Google has announced that YouTube Transactional reports have...
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Kantar Media Audio Watermarking Technology Selected for Next Step in SMPTE Standardization To Bind IDs to Media Assets

MovieLabs’ Kip Welch discusses the EIDR unique identifier standard and its use in audience measurement with beet.tv following the selection of Kantar Media’s audio watermarking technology for standardization by the SMPTE Open ID...
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