DEG, EMA and MovieLabs form Digital Supply Chain Alliance

New framework designed to enhance cooperation among group members to strengthen the Digital Supply Chain

DEG: The Digital Entertainment Group, the Entertainment Merchants Association (EMA) and MovieLabs are pleased to mark the beginning of a new, closer alignment through the formation of the Digital Supply Chain Alliance. The Alliance is designed to improve cooperation among DEG, EMA and MovieLabs members in service of improved efficiency, standards adoption and the sharing of best practices.

A new Digital Supply Chain Steering Committee has been established and will work under the stewardship of DEG Executive Director John Powers, EMA VP Industry Leadership Eric Hanson and MovieLabs VP Distribution Technology Craig Seidel to provide oversight, guidance and direction forthe groups’ combined efforts.

The new Alliance will enable the three organizations to set common goals and timelines for adoption of supply chain specifications and best practices. A shared adoption plan and roadmap will help member companies drive automation faster and more efficiently to keep up with the pace of change in digital distribution.

“I’m really excited about streamlining how ecosystem participants collaborate on improving the digitalsupply chain,” said Steering Committee member Bill Kotzman, Partner Product Manager atYouTube/Google. “The formation of the Digital Supply Chain Alliance is a very positive step towards increased organizational efficiency that will enable us to spend less time on deciding which problems to solve and more time on actually solving problems.”

The Alliance was announced today at the first Digital Supply Chain Biannual Meeting, held at the Loews Hollywood Hotel. During the meeting, participants learned about new joint processes, heard from subject matter experts about recent digital supply chain successes and discussed recommendations for areas of further exploration.

“This new framework for collaboration will bolster the sharing of best practices and allow us to move faster towards standards adoption industrywide, said Steering Committee member Mark Sgriccia, VP Content Operations and Strategy at Lionsgate.