Richard Berger, CEO of MovieLabs, said: “Since we published the MovieLabs 2030 Vision, it has been broadly adopted by the industry as the roadmap for the future of media creation. The ten principles in the vision establish a framework for more secure and interoperable workflows, which ultimately gives time back to creatives so they can focus on what they do best – creating amazing stories and experiences. We are excited to work with the new showcase participants to publish these technical case studies and share with the industry examples of how the 10 Principles of the 2030 Vision are already delivering real and significant efficiencies, which is critical now in this time of industry change.”
Earlier this summer organizations were invited to apply to the 2030 Showcase Program by submitting a short video describing their work and illustrating how it aligns with one of more of the 10 principles of the MovieLabs 2030 Vision. Each entrant was evaluated by MovieLabs and the case studies above were selected as the best examples. Now each organization will work with MovieLabs to develop their case study which will be published at MovieLabs.com. MovieLabs also will support the organizations in other promotional opportunities throughout 2024. More details of the Showcase Program can be found here: www.movielabs.com/2030showcase.
The MovieLabs 2030 Vision lays out 10 key principles for the evolution of media creation:
- All assets are created or ingested straight to the cloud and do not need to move.
- Applications come to the media.
- Propagation and distribution of assets is a ‘publish’ function.
- Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
- Preservation of digital assets includes the future means to access and edit them.
- Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
- All media creation happens in a highly secure environment that adapts rapidly to changing threats.
- Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
- Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
- Workflows are designed around real-time iteration and feedback.
Motion Picture Laboratories, Inc. (MovieLabs) is a non-profit technology research lab jointly run by Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal Pictures, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc.
MovieLabs enables member studios to work together to understand new technologies and enhance interoperability and efficiency. We help set the bar for future technology advancement and then define voluntary specifications, standards, and workflows that deliver the industry’s vision. Our goal is always to empower storytellers with new technologies that help deliver the best of future media for consumers.
For more information visit www.movielabs.com.